Marketing Manager - Energy
Marketing Manager - Energy
BrighterMonday Consulting

Energy & Utilities

21 hours ago

Full Time

Nairobi

Job Details

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Job Description/Requirements

Role & Responsibilities
•    Responsible for planning, directing, coordinating, and evaluating organization's marketing strategies.
•    Responsible for the process of content creation in line with the business goals and objectives, and the management of the same.
•    Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
•    Design, build and maintain our social media presence
•    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•    Identify trends and insights, and optimize spend and performance based on the insights
•    Brainstorm new and creative growth strategies
•    Plan, execute, and measure experiments and conversion tests
•    Collaborate with external teams to create landing pages and optimize user experience
•    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
•    Instrument conversion points and optimize user funnels
•    Collaborate and manage any marketing client interface
•    Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills & Experience
•    BSc degree in marketing or a related field
•    Proven working experience in digital marketing
•    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
•    Excellent written skills are required for this role
•    Experience in optimizing landing pages and user funnels
•    Solid knowledge of website analytics tools (e.g., Google Analytics)
•    Experience in setting up and optimizing Google Adwords campaigns
•    Working knowledge of HTML, CSS, and JavaScript development and constraints
•    Strong analytical skills and data-driven thinking
•    Up-to-date with the latest trends and best practices in online marketing and measurement

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