Industry: Marine,
Location: Watamu,
Gross Salary: Kshs 40k – 60k  

Key Responsibilities:
•    Handling of all marketing activities both online and offline
•    Engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
•    Prepare accurate reports on our marketing campaign’s overall performance.
•    Identify the latest trends and technologies in digital marketing
•    Work with the marketing team to brainstorm new and innovative growth strategies.
•    Analyses social media presences, including digital advertising
•    Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
•    Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging as well as audience identification.
•    Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
•    Conduct research and analyze data to identify and define audiences.
•    Manage promotional marketing activities.
•    Organize events and product exhibitions.
•    Update databases and use a customer relationship management (CRM) system.
•    Track media coverage and follow industry trends.
•    Submit weekly, monthly and quarterly reports to the Supervisor/ Line manager.
•    Push for sales of products within the company portfolio.
•    Present, promote, and sell products/services to existing and prospective customers.
•    Maintain working relationships with existing clients to ensure exceptional service and identification of potential new sales opportunities.
•    Developing and implementing sales and marketing strategies.
•    Proactively seeking ways to drive and streamline daily marketing processes and procedures that support high performance.
•    Expedite the resolution of customer problems and complaints to maximize satisfaction
•    Supply sales manager with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
•    Keep abreast of best practices and promotional trends.
•    Manage and actively update the social media platforms Facebook, Twitter, IG
•    Perform any other duties assigned by your supervisor and line manager from time to time

Key Skills and Qualifications
•    A degree in Marketing or its equivalent, professional training is an added advantage.
•    Minimum three (3) years of experience in a similar role.
•    Proven record in digital & social media management.
•    Good understanding of the full digital web development lifecycle.
•    Exceptional verbal, editing & writing skills.
•    Experience with creating animations & infographics will be an added advantage.
•    Strategic thinker who possesses solid business acumen and can organize and manage multiple priorities.
•    Relationship management skills and openness to feedback.
•    Data analysis and knowledge of the free tools available.
•    Social media marketing skills
•    Interpersonal skills.
•    Numeracy and analytical ability.
•    Creativity and imagination.
•    Influencing and negotiation skills.
•    Teamwork and Organizational ability.
•    IT skills and Email marketing skills.
•    Ability to balance persuasion with professionalism.
•    Strong communication and negotiation skills (English/Kiswahili).
•    Planning and organizational ability to manage urgency.
•    Honest and transparent person.

How to Apply
If you are up to the challenge and possess the necessary qualification and experience, send your CV and a Cover letter stating relevant experience only quoting the job title on the email subject (Marketing Coordinator) by 2nd August 2022.